Volume is a real estate company specializing in the renovation and sale of condos situated in prime locations.
Rebranding
2023
Rebranding
Overview:
Volume is a real estate company specializing in the renovation and sale of condos situated in prime locations. With a focus on catering to the needs of young adults, Volume aims to offer affordable yet stylish living spaces that evoke a sense of accomplishment and victory. The company has been operating in the real estate industry for approximately five years, consistently delivering quality renovations in sought-after neighborhoods.
Problem:
The real estate market often presents challenges for young adults seeking modern, affordable, and well-located housing. Many face the dilemma of finding a balance between stylish living spaces and budget constraints. Additionally, existing market options might not resonate with the energetic and ambitious lifestyle of this demographic. This gap creates a need for a real estate solution that specifically addresses the preferences and financial considerations of young adults.
Solutions:
The dynamic and contemporary visual elements, coupled with targeted messaging, not only captured the attention of the target audience but also strengthened Volume's position as a key player in the real estate market for young adults. The rebranding positioned Volume as more than a real estate provider — it became a lifestyle brand that young adults could identify with, resulting in increased brand recognition, engagement, and, ultimately, sales.
