Mango

Overview:

Mango is a visionary tech company redefining contact management through innovative solutions. At the intersection of cutting-edge technology and elegant design, Mango offers advanced tools that cater to the unique needs of adults navigating their intricate web of personal and professional connections. Positioned as a pioneer, Mango transforms the mundane task of contact management into a seamless and stylish experience.

Problem:

The traditional approach to contact management is often cumbersome and lacks sophistication, creating a gap in user experience. Users, especially busy adults, face challenges in efficiently organizing and maintaining their growing networks. The existing tools in the market may lack the synergy of cutting-edge technology and aesthetic design, leaving users with solutions that are either overly complex or aesthetically uninspiring.

Solution:

We partnered with Mango to execute a comprehensive rebranding strategy. We revamped Mango's visual identity, introducing a vibrant yellow lettermark in the logo. This redesign aimed to symbolize the energy of connections while infusing a sense of calmness. Our strategic approach focused on aligning Mango's visual elements with its technological prowess and commitment to providing stylish yet functional contact management solutions.