Coastal is a seaside cafe struggling to differentiate itself in a competitive market. While its location is picturesque, the branding and offerings lack a unique identity that resonates with customers.
Rebranding
2023
Rebranding
Overview:
Coastal is a seaside cafe struggling to differentiate itself in a competitive market. While its location is picturesque, the branding and offerings lack a unique identity that resonates with customers.
Problem:
Coastal faces a challenge in standing out among other cafes in the area. The lack of a distinctive brand identity and a clear value proposition results in a failure to attract and retain customers.
Solution:.
To overcome these challenges, Coastal needed a comprehensive rebranding strategy. This involves redesigning the logo and visual elements to evoke the seaside experience, creating a unique Cups with signature coastal-inspired drinks and dishes, and implementing effective marketing campaigns that highlight the cafe's picturesque location
