Introducing Muna Sagal: where somali tradition meets contemporary style. Muna Sagal stands proudly as a family-owned clothing company, dedicated to preserve and showcase the richness of Somali culture
(Branding)
2023
(Branding)
Overview
Muna Sagal is a fashion brand that embraces the rich tapestry of Somali culture. They curate clothing collections that fuse traditional Somali aesthetics with contemporary styles, creating a unique and vibrant fashion experience. With a commitment to celebrating diversity and heritage, Muna Sagal strives to offer clothing that not only looks good but also tells a story.
Challenge
They recognized a challenge in staying current and resonant in the ever-evolving world of fashion. Their previous brand identity, while rooted in Somali culture, struggled to capture the attention of a diverse audience. There was a clear need to revitalize Their brand, ensuring it remains a compelling choice for fashion enthusiasts while authentically representing the beauty of Somali traditions.
Solution
we have embarked on a rebranding journey that goes beyond aesthetics. We have reimagined Muna Sagal to be a modern, inclusive, and culturally dynamic brand. Our creative expertise has revitalized their visual elements, refined our messaging, and crafted a brand experience that celebrates the convergence of tradition and contemporary style. The result is a reinvigorated Muna Sagal—a cultural movement, not just a fashion brand, designed to resonate with a global audience. This rebrand stands as a testament to our commitment to innovation and cultural expression.
