Bastet Hotel, nestled in the heart of Egypt, aims to provide a unique blend of modern comfort and ancient charm to its guests.
(Branding)
2023
(Branding)
Overview:
Bastet Hotel, nestled in the heart of Egypt, aims to provide a unique blend of modern comfort and ancient charm to its guests. The prime location near historical sites positions the hotel as a cultural hub, offering a memorable experience for travelers seeking both relaxation and exploration.
The rooms are equipped with the latest technology, including smart TVs, voice-activated controls, and mood lighting. They also offer a variety of other amenities, such as a 24-hour concierge service, a fitness center, and a rooftop terrace with stunning views of the city.
Problem:
Despite the prime location and exceptional service, Bastet Hotel faces a challenge in effectively conveying its distinctive fusion of modern luxury and Egyptian heritage. The existing branding lacks a cohesive identity that captures the essence of the hotel, potentially impacting its ability to attract and retain a discerning global audience.
Solution:
The proposed rebranding strategy for Bastet Hotel includes a comprehensive visual system and brand identity that reflects its unique offerings. A captivating brand name, an elegant logo, and a consistent color palette inspired by Egypt's natural and cultural elements will form the foundation of the new brand. The designs will also extend to collateral materials, digital platforms, signage, and staff uniforms, creating a seamless and immersive experience for guests.
